Judy Smith

Good Self/Bad Self

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They found out. It’s not working . They won’t listen. It’s all over. Now what ?

Whether the problem is debt, infidelity, indiscretion, or merely an embarrassing email sent to the wrong reader, we have all found ourselves in bad situations of our own making. And whether that puts you in a delicate position or a full-blown crisis, it can sometimes feel as if there is no way out. Enter Judy Smith. America’s number one crisis management expert, Judy Smith is on speed dial for some of the highest-profile celebrities, politicians, and corporations in the world. But though her business is helping her clients recover from widely publicized personal and professional setbacks, her expertise is applicable to us all. In Good Self, Bad Self, Smith shares her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.

The way to get through a personal or professional rough spot is by understanding the traits that can lead to our wildest successes and most painful failures. Smith has learned to identify high-risk situations that often lead to marital, financial, professional, or personal imprudence; her ability to anticipate potential personal disasters has allowed her to coach people prior to, as well as in the wake of, crisis.

She has identified seven traits that are often found at the root of a crisis. These traits can be positive and extremely useful but can cause problems when they fall out of balance. Drawing on more than twenty years of professional experience, Smith explains how to prevent these characteristics from interfering with your life. They are: · Ego · Denial · Fear · Ambition · Accommodation · Patience · Indulgence

Smith uses examples from high-profile cases to illustrate how celebrities, businesses, and individuals have become victims of their own bad behavior when they let one of these traits fall out of balance. Exploring the underlying factors of some very public and often unpleasant scandals, Smith shows how different situations could have been prevented by recalibrating one (or more) of those seven vital characteristics. As she shares her method of repairing the damage that these situations can cause, Smith also explains what we can all be doing in our own lives to prevent a crisis from getting started. Nobody’s perfect, and the same character traits that bring us success can lead to our downfall. It is the way each of us deals with personal character flaws that dictates whether we’re going to succeed or fail. In Good Self, Bad Self, Judy Smith distills years of experience to share the tools we all need to face our mistakes and ultimately overcome them.


Praise

"I have known Judy Smith for many years and she is one of the best crisis managers out there. Good Self, Bad Self is a really important book and offers a unique way of looking at crisis.”
-- Larry King

“Judy Smith has a profound understanding of human nature, and we’re fortunate that she’s sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn’t just about getting out of a crisis once you’re in one--it’s a powerful, inspiring book that will help you better understand yourself in every situation.”
-- Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

 

“It takes a lifetime to build a good reputation and only one thoughtless act to damage it. Good Self, Bad Self is a book you want to read before you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand.”
-- Lois P. Frankel, Ph.D., author of Nice Girls Don’t Get the Corner Office and Stop Sabotaging Your Career

 

"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith."
-- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of Remains Silent and Skeleton Justice

 

"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science."
-- Dr. Michael Baden, Host of the hit HBO Show Autopsy, and author of Unnatural Death and Dead Reckoning

 

“Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. Good Self, Bad Self is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive."
-- James Brown, Network Broadcaster Sports

 

“Judy Smith is a very savvy problem solver, and she’s incredibly tough. I’ve seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client.”
-- Wayne Pacelle, President & CEO, The Humane Society of the United States

 

"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader’s attention."
-- Kirkus Reviews

 

"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!"
-- Betsy Beers, Executive Producer, Greys Anatomy, Private Practice, and Scandal

 

"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with Good Self, Bad Self."
-- More magazine

 

"A step-by-step approach to identifying your strongest traits - say, ambition or patience or a healthy self-regard - and understanding that these same traits can lead you over the cliff."
-- The Washington Post